Coffee Magazine
Stories, insights, and techniques from the world of specialty coffee. We share what we learn every day at the roastery.

Why don't smart cafés rely solely on selling drinks?
This article explains why smart cafes don't rely on selling drinks alone, and how selling coffee beans and coffee products can raise the average bill and build customer loyalty. Through...
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Are you ready to open a coffee shop? If you're thinking of starting a coffee shop, try answering these questions to see if you're qualified
In this article, Ahmed El Hany shares the most important questions everyone considering opening a coffee shop should ask, and explains that...
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Mared Professional Courses in Coffee Preparation and Coffee Making Art. For baristas and those interested in learning coffee professionally.
This article reviews Mard's specialized coffee training courses, designed for coffee enthusiasts and café owners to develop skills and improve beverage quality....
Read moreWhat is specialty coffee? And why has it become the standard of quality in the world of coffee shops?
This article takes you on a journey to understand the meaning of specialty coffee, its origin, and what distinguishes it from traditional...
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Under-Extraction and Over-Extraction: Why Does Your Coffee Taste Sour or Bitter?
This article discusses the difference between under-extraction and over-extraction in coffee, explaining how roast level, grind size, brew time, and temperature affect...
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Understanding Coffee Flavors and Body: A Comprehensive Guide to Describing Coffee Accurately
This article introduces you to the essential elements that help you understand and describe coffee professionally, even before tasting it. It explains...
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How to Choose Espresso Bar Equipment for Success: A Cafe Owner's Guide to Building Consistent Quality from Day One
This guide from Marid Al Qahwa is aimed at cafe owners and anyone planning to build a professional espresso bar with consistent...
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